Herman Mashaba

Herman Mashaba

Wikipedia

Herman Samtseu Philip Mashaba is a South African politician, entrepreneur and the current president of ActionSA, a party he launched on 29 August 2020. He served as the Mayor of Johannesburg from 2016 to 2019. He is the founder of the hair product company Black Like Me. He is famous in South Africa for his background: he grew up struggling against poverty, and claims to have struggled against the apartheid government to open his own hair business, which became the biggest hair brand in South Africa, making him a millionaire. He publicly backed Mmusi Maimane in the Democratic Alliance leadership race. He wrote the autobiography Black Like You and his campaign manager, Michael Beaumont, recently published a biography called "The Accidental Mayor". A biography of Mashaba later published by Prince Mashele was referred to as "unauthorised" until it controversially emerged that Mashaba himself had paid Mashele R12.5million for the project. Mashaba refers to himself as a libertarian and "capitalist crusader" whose highest value is "individual freedom."

Standing...

Stories...

Center
ActionSA leader Mashaba is gaining traction in Johannesburg local elections on a tough-on-crime and anti-corruption platform.
The centre sees Mashaba as a credible alternative to the DA and ANC, but questions the viability of his party's policies beyond Gauteng.
Far Right
ActionSA leader focusing on crime and illegal immigration in municipal governance.
Praised by FF+ for a no-nonsense approach to service delivery and border security, seen as a model for coalition partners.
Center
ActionSA's leader has launched a fierce campaign against illegal immigration and vowed to unseat the ANC in Gauteng in 2026 local elections.
Centre analysts see Mashaba capitalizing on centre-right anxieties about crime and service delivery, offering a pragmatic but tough-on-crime alternative.
Lean Left
ActionSA leader Herman Mashaba launches an anti-crime campaign targeting ANC-run metro police departments.
ANC dismisses Mashaba as a populist trying to capitalize on crime fears without offering structural reforms.
Far Right
Mashaba is positioning ActionSA as the principled alternative to both the ANC-DA GNU compromise and the EFF's radicalism, focusing on illegal immigration enforcement and anti-corruption messaging.
ActionSA supporters view Mashaba as consistent on law enforcement and border control where the GNU partners have been timid, though critics within the broader centre-right question ActionSA's limited parliamentary footprint.
Center
ActionSA leader Mashaba is positioning his party as an alternative to both the ANC-DA coalition and the EFF, focusing on immigration enforcement, anti-corruption, and urban service delivery as wedge issues in Gauteng.
The centre acknowledges Mashaba's legitimate critique of illegal immigration policy and urban governance failures, but notes that ActionSA's populist framing and refusal to join the GNU risks fragmenting the opposition vote at a critical juncture.
Far Right
Mashaba is amplifying ActionSA's critique of the ANC-led Joburg administration, pointing to billing failures, infrastructure decay, and broken coalitions as proof that the ANC cannot govern metros.
ActionSA supporters see Mashaba as the credible anti-corruption alternative who was pushed out of Joburg by ANC-EFF maneuvering, and his warnings about coalitions with the ANC are now being validated in real time.
Far Right
Mashaba is publicly pressuring the ANC-led GNU to deliver on crime reduction and anti-corruption commitments, warning that ActionSA will not provide political cover for a dysfunctional government indefinitely.
ActionSA supporters see Mashaba as one of the few leaders willing to hold the GNU accountable rather than celebrate photo-op governance, particularly on crime and service delivery failures.
Center
ActionSA leader Mashaba is positioning his party as the centrist alternative to both the DA and ANC, sharpening his anti-immigration and anti-corruption messaging ahead of potential by-elections.
Centre observers see Mashaba as tapping into real public frustration over crime and service delivery failure but criticise his anti-immigration rhetoric as scapegoating that oversimplifies complex economic pressures.
Far Right
Mashaba's ActionSA continues to position itself as the accountability alternative to both the ANC's statism and the DA's perceived softness inside the GNU.
ActionSA supporters see Mashaba as the politician most aligned with zero-tolerance on corruption and competence-based governance, precisely the values illustrated by the working-municipality story Hersov is amplifying.

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