Amber Cox

Amber Cox is a sports executive and current chief operating officer (COO) and General Manager of the Indiana Fever since October 4, 2024. Before joining the Fever, Cox had various sports positions at William Woods University and Columbia College from the 1990s to 2000s. Cox went on to join the Phoenix Mercury in 2004 and began working as the director of marketing and promotions for the WNBA team. During her tenure with the Mercury, Cox became the team's chief operating officer and president in the 2010s. She also was an interim general manager for the team in 2013.